Why use professional Photography

In terms of business expenses, professional photography is often an item on the list that is seen as expendable. Whether you’re a new business building your website for the first time or a well-established business revamping your online presence, the cost of professional photography might prompt you to wonder if you might be able to get by without it.

After all, you could just take some pictures yourself. Or use stock photos. There are other, more important things you should be spending your organization’s funds on than professional photography, right?

Wrong.

The truth is that every business no matter the industry can benefit from having professional photography on their website. No matter who your customers are or what you are selling, high quality photography is an important asset that will contribute to your overall branding and success. When it comes to business expenses that are absolutely worth it, professional photography should be at the top of the list.

Why Is Professional Photography For Your Business So Important?

There are so many benefits to having professional photos of your organization and the products you offer on your website.

Here are just five of the numerous reasons that every business should invest in high quality professional photography.

1. A Picture is Worth A Thousand Words

You’ve probably heard this adage before. These days pictures are worth at least a thousand words – probably more! Photos enable you to show your clients and customers what you have to offer rather than tell them. In this day and age, consumers like to see things for themselves before making a decision about a purchase. The internet has made this increasingly possible, which means photos and videos of your products and offerings are more valuable than ever before.

2. Your Media Represents Your Brand

Often times the cost of professional photography makes it tempting for business owners to take photos themselves or find a lower cost alternative to hiring a professional photographer. If this thought crosses your mind, remember: your photos represent your brand. Low quality, unprofessional photos  on your website will communicate the same about your organization and the products and services you offer. Your photos and your website are hugely important when it comes to making a first impression on customers. Don’t skimp on them!

3. Customers Want to Get To Know YOU

Stock photos are one alternative that some organizations consider when they feel a photo shoot with a professional photographer might be out of reach. While stock photos are certainly helpful for some purposes, they are not the best way to showcase your business. Why? Because they are not photos of your business.

When people visit your website, they want to get to know you! Stock photos don’t help them do that – and they could give people a false impression of what you have to offer. The best way for potential customers to get to know your business is by showing them actual photos of your business, your team members, and your products.

4. Images Can Help You Get Found On the Web

If your business has a website, you may have heard of search engine optimization, or SEO. SEO is the practice of strategically optimizing various elements of your website in an effort to help it perform better in the search engine ranking results. There are many elements to SEO, and one element is images.

Optimized photos can help your website get found in the image results like Google Images and perform better in the overall search results. They can also help to engage customers and keep them on your site for longer, or encourage them to choose you over a competitor.

5. Professional Photos are Versatile Assets

When it comes to marketing your business online, you have probably heard the phrase “content is king.” This has been the case for a while now, and it definitely still holds true. But what many don’t realize is that photos are content – and they are a powerful, versatile form of content at that.

Online, photos can be used to make your website infinitely more engaging. They can be used to build your brand on social media, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business and more. They can also be featured in blog posts and articles – the possibilities are endless.

Offline, photos can be used in brochures and promotional materials of all kinds. By investing in professional photography, you provide yourself with new, helpful ammunition that can be used to enhance your marketing efforts in a plethora of ways.

Invest in Professional Photography For Your Website

When it comes to successfully marketing and promoting your business, professional photos are a MUST no matter what industry you work in. The time to find and hire a professional photographer to showcase your business is NOW!

Call us us today to discuss how we can assist you, 0448 621 079 . Your local Macedon Ranges Photographer

A few good reasons to use professional shots

5 REASONS WHY YOU NEED A PROFESSIONAL HEADSHOT

1. You’ll Look the Part 

If you want to be treated like a professional, you must look like a professional. Period. 

2. It Will Help You Take Yourself Seriously 

Making a (small) financial investment in a professional photo shows that you take yourself and your career seriously. And there are few things more appealing to a professional contact than that. 

3. You’ll Stand Out From the Crowd

As important as a professional headshot is to landing a job, many adults still rely on the poor quality cell phone photos they ask their friends to take. You’ll make recruiters, potential employers, and important contacts take a closer look if you’re sharing a photo that’s high-res and visually pleasing. 

4. You’ll Stay Top of Mind 

By including a memorable professional photo on your social media accounts, you allow people to put a face to a name, meaning you are more likely to stay top-of-mind to the important people who look you up, whether before or after you meet. 

5. This Is Your Only Shot

Pun intended. In this fast-paced, digital world, contacts are often too busy to read more than a few lines of your resume. A good headshot is your best chance to make an instant (and positive) first impression. Don’t waste it. DM us or call direct on 0448 621 079. Your local Macedon Ranges Photographer - -

-

#macedonrangesphotographer #headshot #headshots #nycheadshots #headshotsnyc #photography #portraits #actor #actress #actorslife #studio #setlife #onset #classiclook #mensfashion #actingheadshot #newheadshots #actorheadshot #actorheadshots #melbourneactorsheadshots #melbourneheadshots #australianheadshots #melbourneactors #gisbornephotographer #australianactor #woodendphotographer #headshotcrew #love #facebook #romseyphotographer

Why use a headshot

Headshots aren't just for members of the C-suite anymore. Showcase your professionalism, both inside and out, with a winning professional photo.   

The saying “Never judge a book by its cover”, while charming, isn’t entirely plausible in the real world. The reality is that we are all judged, or perceived, by the way we look. And, particularly when it comes to professional situations—job interviews, making connections, networking—we have a short amount of time to make a good first impression.

That’s why it’s incredibly important to always appear professional, both in-person and online. And while most career-driven women understand the importance of business professional attire in-person, far too many fail to exude that same professionalism online—the very first place (or next place) most professional contacts will see you!

Instead of using a selfie-stick to take your next LinkedIn photo, DM us or call direct on 0448 621 079. Your local Macedon Ranges Photographer - -

-

#macedonrangesphotographer #headshot #headshots #nycheadshots #headshotsnyc #photography #portraits #actor #actress #actorslife #studio #setlife #onset #classiclook #mensfashion #actingheadshot #newheadshots #actorheadshot #actorheadshots #melbourneactorsheadshots #melbourneheadshots #australianheadshots #melbourneactors #gisbornephotographer #australianactor #woodendphotographer #headshotcrew #love #facebook #romseyphotographer

Headshots

A good headshot gives people an idea of your personality before they meet you. A smile portrays approachability. A serious look portrays determination. Make your expression match your personality. DM us or call direct on 0448 621 079. Your local Macedon Ranges Photographer - -

-

Thanks to @benro_australia @canonaustralia @imagecloud.tv

-

#macedonrangesphotographer #headshot #headshots #nycheadshots #headshotsnyc #photography #portraits #actor #actress #actorslife #studio #setlife #onset #classiclook #mensfashion #actingheadshot #newheadshots #actorheadshot #actorheadshots #melbourneactorsheadshots #melbourneheadshots #australianheadshots #melbourneactors #gisbornephotographer #australianactor #woodendphotographer #headshotcrew #love #facebook #romseyphotographer

All about Headshots

Headshots have been a staple of business marketing since the earliest days of boardroom executives and real estate agents. With the advent of social media, however, the need for photographs has evolved beyond headshots and into brand photography. And while clients continue to request “just a few headshots,” Tim knows this approach is rarely enough.

“In today’s world, we’re bombarded with so much information and marketing all the time. That’s why it’s even more important to be intentional with your branding and the images you post online.”

Social Media Video Part 5

6. Production Tips

Yes, there were a lot of cat GIFs in our presentation—but a lot of valuable information, too! When it comes to production time, start with a storyboard.

storyboard.png

This will help you stay organized, and it will be especially helpful if you are having someone else or people at various locations create video content for you. You can get as detailed as you want, even giving a frame-by-frame breakdown.

storyboard2.png

And, of course, make sure you have all the tools you need to do the job well.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Social Media Video Part 4

5. Time to Brainstorm

Get the smartest minds in your organisation in the room. These don’t necessarily have to be members of your marketing team. They can be members of your support team who know your customer needs and issues well. They can be members of your analytics team. Include everyone who would have valuable input and be a good advocate for your social video strategy. Here are the questions you should talk through:

  • What are the biggest conversation topics around your brand’s core themes?

  • How do you want to fit into the conversation?

  • How should your video make your audience feel? 

  • How should your video make your audience behave? 

  • What is the best format to convey your message? The best social channel?

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Social Media Video Part 3

4. Nail Down Your Goals and KPIs Now

How will you know you’re winning? Because you’re setting a goal and tracking towards it regularly with KPIs (Key Performance Indicators)!

Let’s say you have two goals for your video strategy: increasing positive brand sentiment and increasing brand awareness. You might want to focus on brand sentiment as a KPI, and video shares.

Choose one of the KPIs below that best fits with your goals:

  • Engagement

  • Website Traffic

  • Awareness

  • Sentiment

  • Mentions

  • Selling

Do this both for your entire social video strategy and for each campaign/video you put together. Then you’ll be able to report back and say, “This video campaign accounted for 40% of our engagement growth in Q3,” or, “This video campaign has us 70% of the way towards our overall goal for social video this year. Way to go, team!” Tracking your KPIs on a regular basis will also ease the process of optimization as you go along.

Action Item: Not sure where to start for exact numbers? Look back at past numbers and set a goal that is attainable. Maybe a stretch…but always attainable.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Social Media Video Part 2

2. Build Your Overall Strategy

Do not begin with social video without a plan and robust strategy. This will allow you to test, optimize, and report out to key stakeholders in a way that is more likely to lead to success and definitely more likely to get you the resources you need. If you’ve been reading this blog long enough, you know what that means. Next stop, data!

  • Look at the data: Which audience are you reaching today? What content are they looking for? Don’t try to fit a square peg in a round hole. The only way to make sure you are building a video content strategy that will resonate with your target audience is, first, to define that audience.

    • Age

    • Location

    • Life stages

    • Where are they at in the funnel?

    • Behaviors

    • Where are they spending their time?

Then, see what kind of messaging and campaigns are resonating with the audience you land on today—both from your brand and around topics related to your brand. That’s where listening can be a great help. 

  • Create a theme for each channel. Treat each channel like the unique ecosystem that it is, from format to audience behavior.

  • Set content pillars on each channel. This will guide your content creation, and make the content creation process a no-brainer. Jen did this for a client who wanted to build out an Instagram Stories video strategy. The overall theme was “Celebrate Local,” and the content pillars Jen recommended the client focus on were:

    • Lifestyle

    • Customer Stories

    • Product Features

    • Behind-the-Scenes

    • Educational

This was based, of course, on the research we had done.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Social Video Marketing: What We Know for Sure

In the ever-changing social ecosystem, it can be hard to make definitive statements about what works and what doesn’t, but here’s a breakdown of where the truth lies for social marketers today.

1. Start with One Simple Question

What do you want to accomplish with this video and/or video campaign (if you could only pick one thing)?

This question may seem, well, obvious. But, when you’re starting a new marketing approach, you need to be clear from the very beginning about what the core value is for your brand. You will have to shift time, resources, and probably ad budget away from other channels. What makes it worth it for you?

One of our audience members wanted guidance on building a social video strategy for his brand, which focuses on professional services—a more unique use case for social video. We asked him a question back: “What do you want to get out of this video for your brand?” He responded eloquently, saying that he wanted to show customers and prospects the humans behind all the work output, and convey their different product offerings in a way that’s clear and concise.

We said, congratulations! You have outlined the heart of your social video strategy. Once you get super specific about what you want to get out of social video, the path to get there becomes more clear. A series of interviews with employees about why they love what they do, social-sized case study videos, and workplace culture videos would beautifully fit our audience member’s needs.

Action Item: Write this question down, and answer it. If you’re stumped, have casual conversations with other team members about what they would want to get out of social video. If it would help, get everyone in the same room and do a quick round robin to get everyone’s perspective on the issue. This will also help you get initial buy-in from the rest of your marketing team.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim