video testimonials

Social Media Video Part 5

6. Production Tips

Yes, there were a lot of cat GIFs in our presentation—but a lot of valuable information, too! When it comes to production time, start with a storyboard.

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This will help you stay organized, and it will be especially helpful if you are having someone else or people at various locations create video content for you. You can get as detailed as you want, even giving a frame-by-frame breakdown.

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And, of course, make sure you have all the tools you need to do the job well.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Video Has a Higher Retention Rate Than Text

A commonly cited statistic says that video has a 95% retention rate, while people only remember 12% of textual information. While the study (and the attendant details) seems to have disappeared, the general idea is echoed in other places as well.

There are many reasons that video makes content “stickier” in people’s minds. The emotional connections we just discussed, for example, activate emotional centers in the brain, which have been shown to increase information retention.

Storytelling has a similar effect on the brain. Our brains are particularly attuned to stories—and that’s exactly what testimonials provide. Stories of people overcoming problems are particularly irresistible. Again, that’s perfect for testimonials.

Interesting visuals help people remember information, which keeps your product’s benefits top-of-mind. A video itself is visually interesting, but adding graphics and text to it makes it even more persuasive.

A well-executed testimonial video hits all of the points that help people remember your company. Of course, users still have to watch your video.

But if you create a high-quality video and keep it short, that shouldn’t be a problem, because . . 

Subscribe to our blog to get 7 tips to why you should use Macedon Ranges Leading visual story telling company. Let us show you how to get ROI on your investment.