video

Social Media Video Part 5

6. Production Tips

Yes, there were a lot of cat GIFs in our presentation—but a lot of valuable information, too! When it comes to production time, start with a storyboard.

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This will help you stay organized, and it will be especially helpful if you are having someone else or people at various locations create video content for you. You can get as detailed as you want, even giving a frame-by-frame breakdown.

storyboard2.png

And, of course, make sure you have all the tools you need to do the job well.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Social Media Video Part 4

5. Time to Brainstorm

Get the smartest minds in your organisation in the room. These don’t necessarily have to be members of your marketing team. They can be members of your support team who know your customer needs and issues well. They can be members of your analytics team. Include everyone who would have valuable input and be a good advocate for your social video strategy. Here are the questions you should talk through:

  • What are the biggest conversation topics around your brand’s core themes?

  • How do you want to fit into the conversation?

  • How should your video make your audience feel? 

  • How should your video make your audience behave? 

  • What is the best format to convey your message? The best social channel?

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Social Media Video Part 3

4. Nail Down Your Goals and KPIs Now

How will you know you’re winning? Because you’re setting a goal and tracking towards it regularly with KPIs (Key Performance Indicators)!

Let’s say you have two goals for your video strategy: increasing positive brand sentiment and increasing brand awareness. You might want to focus on brand sentiment as a KPI, and video shares.

Choose one of the KPIs below that best fits with your goals:

  • Engagement

  • Website Traffic

  • Awareness

  • Sentiment

  • Mentions

  • Selling

Do this both for your entire social video strategy and for each campaign/video you put together. Then you’ll be able to report back and say, “This video campaign accounted for 40% of our engagement growth in Q3,” or, “This video campaign has us 70% of the way towards our overall goal for social video this year. Way to go, team!” Tracking your KPIs on a regular basis will also ease the process of optimization as you go along.

Action Item: Not sure where to start for exact numbers? Look back at past numbers and set a goal that is attainable. Maybe a stretch…but always attainable.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Social Media Video Part 2

2. Build Your Overall Strategy

Do not begin with social video without a plan and robust strategy. This will allow you to test, optimize, and report out to key stakeholders in a way that is more likely to lead to success and definitely more likely to get you the resources you need. If you’ve been reading this blog long enough, you know what that means. Next stop, data!

  • Look at the data: Which audience are you reaching today? What content are they looking for? Don’t try to fit a square peg in a round hole. The only way to make sure you are building a video content strategy that will resonate with your target audience is, first, to define that audience.

    • Age

    • Location

    • Life stages

    • Where are they at in the funnel?

    • Behaviors

    • Where are they spending their time?

Then, see what kind of messaging and campaigns are resonating with the audience you land on today—both from your brand and around topics related to your brand. That’s where listening can be a great help. 

  • Create a theme for each channel. Treat each channel like the unique ecosystem that it is, from format to audience behavior.

  • Set content pillars on each channel. This will guide your content creation, and make the content creation process a no-brainer. Jen did this for a client who wanted to build out an Instagram Stories video strategy. The overall theme was “Celebrate Local,” and the content pillars Jen recommended the client focus on were:

    • Lifestyle

    • Customer Stories

    • Product Features

    • Behind-the-Scenes

    • Educational

This was based, of course, on the research we had done.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Social Video Marketing: What We Know for Sure

In the ever-changing social ecosystem, it can be hard to make definitive statements about what works and what doesn’t, but here’s a breakdown of where the truth lies for social marketers today.

1. Start with One Simple Question

What do you want to accomplish with this video and/or video campaign (if you could only pick one thing)?

This question may seem, well, obvious. But, when you’re starting a new marketing approach, you need to be clear from the very beginning about what the core value is for your brand. You will have to shift time, resources, and probably ad budget away from other channels. What makes it worth it for you?

One of our audience members wanted guidance on building a social video strategy for his brand, which focuses on professional services—a more unique use case for social video. We asked him a question back: “What do you want to get out of this video for your brand?” He responded eloquently, saying that he wanted to show customers and prospects the humans behind all the work output, and convey their different product offerings in a way that’s clear and concise.

We said, congratulations! You have outlined the heart of your social video strategy. Once you get super specific about what you want to get out of social video, the path to get there becomes more clear. A series of interviews with employees about why they love what they do, social-sized case study videos, and workplace culture videos would beautifully fit our audience member’s needs.

Action Item: Write this question down, and answer it. If you’re stumped, have casual conversations with other team members about what they would want to get out of social video. If it would help, get everyone in the same room and do a quick round robin to get everyone’s perspective on the issue. This will also help you get initial buy-in from the rest of your marketing team.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Video Testimonials: Digital Marketing Gold

We’ve looked at a lot of evidence that video testimonials are great for your marketing. There’s no better way to build connections with your audience, increase your brand reach, and drive conversions.

Creating a great video testimonial isn’t easy—it takes a greater investment of time and effort than many other digital marketing methods. But a well-made video testimonial can be one of the most valuable pieces of content that you’ll create

Subscribe to our blog to get 7 tips to why you should use Macedon Ranges Leading visual story telling company. Let us show you how to get ROI on your investment.

Video testimonials convert

The ultimate goal of any marketing tactic is to convert potential customers into paying ones. And for all the reasons above, video testimonials are great at converting.

The Content Marketing Institute’s 2018 benchmarks study asked professional content marketers which tactics were the most effective for meeting their organisation’s goals. Case studies were ranked as #2, only behind ebooks and white papers. And videos were #3 on the list of content types that are most often used by content marketers.

There’s a reason that so many content marketers are using both video and testimonials: because they work. And when you put them together, you have a marketing tactic that drives social shares, brings more traffic to your site, builds trust with your audience, and converts customers.

Some of the biggest brands in the world, including GE, Ford, Salesforce, and Dove, invest significant amounts of time and money in creating video testimonials. They’re seen during the Super Bowl, on primetime TV, and all over the internet.

These are companies that have millions, if not billions, to spend on marketing and research. If they’re still taking the time to create video testimonials, it’s because they’re converting customers and generating revenue.

Subscribe to our blog to get 7 tips to why you should use Macedon Ranges Leading visual story telling company. Let us show you how to get ROI on your investment.

Social Proof is a Powerful Decision-Making Factor

We’ve talked about why video is the best medium for your testimonial, but if you’re not convinced that testimonials are a good marketing tool, you probably aren’t going to take the time to make a video for yours.

Here’s some evidence that could change your mind.

Social proof is one of the six factors identified in Robert Cialdini’s 1984 classic Influence: Science and Practice. This is a cornerstone book of the marketing field, and its advice is behind the most powerful marketing and advertising campaigns of all time.

Numerous studies reinforce the power of social proof. Customer reviews have been shown to be very trustworthy—sometimes even as trustworthy as personal recommendations. User reviews, ratings, comments, social media posts, and other forms of consumer-generated content are powerful tools.

Testimonials fall into a slightly different category, because your brand is involved in the creation of the video. But the same principles apply. To maximize the social proof value of your video testimonial, you’ll want the subject of the video to be a representative of your general customer base.

For example, if you sell a product primarily to banks, you’ll want a banker in your testimonial. Having the owner of an insurance company discuss the benefits of your product won’t tap into social proof to the same degree (though diversifying your testimonials is a good way to appeal to more people).

No matter how rational we think we are, social proof is always a powerful force.

Subscribe to our blog to get 7 tips to why you should use Macedon Ranges Leading visual story telling company. Let us show you how to get ROI on your investment.

Customers Trust user reviews

If your readers or viewers trust the reviews or testimonials that they see, they’re more likely to buy your product. Fortunately, people trust reviews from strangers as much or more than they trust friends or family members.

This is an important factor to keep in mind when creating your testimonial. If your testimonial is going to be effective, your users need to find the subject—and their testimony—trustworthy.

It’s crucial to encourage a relaxed atmosphere when you’re filming your testimonial so your subject speaks naturally and doesn’t sound like they’re reading from a script.

Users want to trust your video testimonials, and they’re prepared to. But you need to do your part to make them trustworthy.

Because if customers trust your video testimonial, you’ll be taking advantage of one of the most central psychological concepts in marketing.

Subscribe to our blog to get 7 tips to why you should use Macedon Ranges Leading visual story telling company. Let us show you how to get ROI on your investment.

Videos get shared

With the strong preference for video content, you might not be surprised to find out that people share them more than they do text and images. Twelve times more, in fact, than text and images combined.

If you want your content to gain social traction, making a video is the way to go.

In a 2016 study, Pew Research found that 47% of adult internet users share online photos or videos. That number was on the rise, and it’s a safe bet that it’s still going up. Especially with the drastic increase in the amount of video content out there.

Don’t think video testimonials are going to get shares? Think again. Some of the top brands have used customer success stories to create viral ads.

If you think outside the box to get a great story with your testimonial, you can drive a huge number of social shares.

Subscribe to our blog to get 7 tips to why you should use Macedon Ranges Leading visual story telling company. Let us show you how to get ROI on your investment.