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Social Media Video Part 4

5. Time to Brainstorm

Get the smartest minds in your organisation in the room. These don’t necessarily have to be members of your marketing team. They can be members of your support team who know your customer needs and issues well. They can be members of your analytics team. Include everyone who would have valuable input and be a good advocate for your social video strategy. Here are the questions you should talk through:

  • What are the biggest conversation topics around your brand’s core themes?

  • How do you want to fit into the conversation?

  • How should your video make your audience feel? 

  • How should your video make your audience behave? 

  • What is the best format to convey your message? The best social channel?

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Social Media Video Part 3

4. Nail Down Your Goals and KPIs Now

How will you know you’re winning? Because you’re setting a goal and tracking towards it regularly with KPIs (Key Performance Indicators)!

Let’s say you have two goals for your video strategy: increasing positive brand sentiment and increasing brand awareness. You might want to focus on brand sentiment as a KPI, and video shares.

Choose one of the KPIs below that best fits with your goals:

  • Engagement

  • Website Traffic

  • Awareness

  • Sentiment

  • Mentions

  • Selling

Do this both for your entire social video strategy and for each campaign/video you put together. Then you’ll be able to report back and say, “This video campaign accounted for 40% of our engagement growth in Q3,” or, “This video campaign has us 70% of the way towards our overall goal for social video this year. Way to go, team!” Tracking your KPIs on a regular basis will also ease the process of optimization as you go along.

Action Item: Not sure where to start for exact numbers? Look back at past numbers and set a goal that is attainable. Maybe a stretch…but always attainable.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Video Trigger Emotions

No matter how much we tell ourselves that we only make rational decisions, emotion is a primary driver of decision-making. This is as true for the average consumer as it is for B2B executives (though the emotions at play are different).

When it comes to evoking emotions, nothing beats video. Text is sterile and unemotional—only the very best copywriters can compete with video on an emotional level. And it takes a lot more time; reading and interpreting text is much slower than watching video, and consumers often don’t have the patience to put in enough time for great copy to work its magic.

Video, on the other hand, gets to viewers’ hearts right away. Why is video so good at generating emotional connections?

Much of it comes down to the brain. Our brain is full of mirror neurons, which fire both when we do something and when we see someone else doing it. In short, mirror neurons make viewers feel the emotions they see in the video (though to a lesser extent, of course).

So when a customer is visibly thankful, relieved, or happy because of your product, potential customers will feel it, too. All of the emotions that you struggle day in and day out to evoke in your customers are achieved in seconds with a video testimonial.

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