2. Build Your Overall Strategy
Do not begin with social video without a plan and robust strategy. This will allow you to test, optimize, and report out to key stakeholders in a way that is more likely to lead to success and definitely more likely to get you the resources you need. If you’ve been reading this blog long enough, you know what that means. Next stop, data!
Look at the data: Which audience are you reaching today? What content are they looking for? Don’t try to fit a square peg in a round hole. The only way to make sure you are building a video content strategy that will resonate with your target audience is, first, to define that audience.
Where are they at in the funnel?
Where are they spending their time?
Then, see what kind of messaging and campaigns are resonating with the audience you land on today—both from your brand and around topics related to your brand. That’s where listening can be a great help.
Create a theme for each channel. Treat each channel like the unique ecosystem that it is, from format to audience behavior.
Set content pillars on each channel. This will guide your content creation, and make the content creation process a no-brainer. Jen did this for a client who wanted to build out an Instagram Stories video strategy. The overall theme was “Celebrate Local,” and the content pillars Jen recommended the client focus on were:
This was based, of course, on the research we had done.
Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.
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