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Social Video Marketing: What We Know for Sure

In the ever-changing social ecosystem, it can be hard to make definitive statements about what works and what doesn’t, but here’s a breakdown of where the truth lies for social marketers today.

1. Start with One Simple Question

What do you want to accomplish with this video and/or video campaign (if you could only pick one thing)?

This question may seem, well, obvious. But, when you’re starting a new marketing approach, you need to be clear from the very beginning about what the core value is for your brand. You will have to shift time, resources, and probably ad budget away from other channels. What makes it worth it for you?

One of our audience members wanted guidance on building a social video strategy for his brand, which focuses on professional services—a more unique use case for social video. We asked him a question back: “What do you want to get out of this video for your brand?” He responded eloquently, saying that he wanted to show customers and prospects the humans behind all the work output, and convey their different product offerings in a way that’s clear and concise.

We said, congratulations! You have outlined the heart of your social video strategy. Once you get super specific about what you want to get out of social video, the path to get there becomes more clear. A series of interviews with employees about why they love what they do, social-sized case study videos, and workplace culture videos would beautifully fit our audience member’s needs.

Action Item: Write this question down, and answer it. If you’re stumped, have casual conversations with other team members about what they would want to get out of social video. If it would help, get everyone in the same room and do a quick round robin to get everyone’s perspective on the issue. This will also help you get initial buy-in from the rest of your marketing team.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

First Impressions are important

When you own or run a business, people associate your face with your business. That's why it so important that you have a high-quality, professional headshot.

If you’re a business owner, entrepreneur, or professional, here are some the main reasons for letting me create a business portrait for your needs. we do service Australia Wide and have our own studio based in Woodend, Macedon Ranges, Victoria.

This Gives Your Business a Personal Touch

By having a professional portrait on your “about us” page, you can give your business a personal touch. Let’s face it. Most people want to see a photo of the person with whom they’re doing business.  When you include a portrait on your website, email, social media, or business card, your business becomes more personal, making it look more human.

It Enhances Your Biography Page

Because your biography or “about” page usually gets the most traffic, it’s critical that it includes headshots of all your professional staff. When people log on to a biography (bio) page, they want to connect your service with a face and not just read a narrative about the person running the company. Furthermore, adding a headshot to a biography gives the page more professionalism, and it makes your business appear much more customer oriented.

It Makes Your Website Look More Professional

When your website has more consistent images, it looks more professional. Consider that having more than one headshot can be distracting, but when you use the same one for all your social media pages, website, email attachment, & business card, it gives your clients the message that you’re a professional. When there are several different photos of you across all your media outlets, your business can appear disjointed, which can be a turnoff for potential customers.

They Make Useful Marketing and Branding Collateral 

Branding is much more than just a catchy logo or tagline. It’s also an emotional tie that you make with your customers. In other words, your face is your company brand. Business owners use marketing collateral to talk about pertinent information, regarding their merchandise and services. Your headshot is a significant part of your marketing collateral.