marketing

Social Media Video Part 5

6. Production Tips

Yes, there were a lot of cat GIFs in our presentation—but a lot of valuable information, too! When it comes to production time, start with a storyboard.

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This will help you stay organized, and it will be especially helpful if you are having someone else or people at various locations create video content for you. You can get as detailed as you want, even giving a frame-by-frame breakdown.

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And, of course, make sure you have all the tools you need to do the job well.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Video Testimonials: Digital Marketing Gold

We’ve looked at a lot of evidence that video testimonials are great for your marketing. There’s no better way to build connections with your audience, increase your brand reach, and drive conversions.

Creating a great video testimonial isn’t easy—it takes a greater investment of time and effort than many other digital marketing methods. But a well-made video testimonial can be one of the most valuable pieces of content that you’ll create

Subscribe to our blog to get 7 tips to why you should use Macedon Ranges Leading visual story telling company. Let us show you how to get ROI on your investment.

Customers Trust user reviews

If your readers or viewers trust the reviews or testimonials that they see, they’re more likely to buy your product. Fortunately, people trust reviews from strangers as much or more than they trust friends or family members.

This is an important factor to keep in mind when creating your testimonial. If your testimonial is going to be effective, your users need to find the subject—and their testimony—trustworthy.

It’s crucial to encourage a relaxed atmosphere when you’re filming your testimonial so your subject speaks naturally and doesn’t sound like they’re reading from a script.

Users want to trust your video testimonials, and they’re prepared to. But you need to do your part to make them trustworthy.

Because if customers trust your video testimonial, you’ll be taking advantage of one of the most central psychological concepts in marketing.

Subscribe to our blog to get 7 tips to why you should use Macedon Ranges Leading visual story telling company. Let us show you how to get ROI on your investment.

Videos get shared

With the strong preference for video content, you might not be surprised to find out that people share them more than they do text and images. Twelve times more, in fact, than text and images combined.

If you want your content to gain social traction, making a video is the way to go.

In a 2016 study, Pew Research found that 47% of adult internet users share online photos or videos. That number was on the rise, and it’s a safe bet that it’s still going up. Especially with the drastic increase in the amount of video content out there.

Don’t think video testimonials are going to get shares? Think again. Some of the top brands have used customer success stories to create viral ads.

If you think outside the box to get a great story with your testimonial, you can drive a huge number of social shares.

Subscribe to our blog to get 7 tips to why you should use Macedon Ranges Leading visual story telling company. Let us show you how to get ROI on your investment.

People prefer video

In the end, consumers prefer video over text. And that should—at least most of the time—be the end of the discussion. It’s not just consumers, either. 59% of executives would rather watch a video than read text on the same topic.

When it comes to products, the numbers are even more notable: four times as many customers would rather watch a video about a product than read about it. (That same study showed that 56% of respondents found customer testimonials helpful, too).

This preference extends beyond web content. Including the word “video” in an email subject line was shown to increase open rates by 19%. Click-throughs jumped an astonishing 65%. And unsubscribes went down by 26%.

People love videos.

Not just watching them, either. They also love to share them.

Subscribe to our blog to get 7 tips to why you should use Macedon Ranges Leading visual story telling company. Let us show you how to get ROI on your investment.