Social Media Video Part 5

6. Production Tips

Yes, there were a lot of cat GIFs in our presentation—but a lot of valuable information, too! When it comes to production time, start with a storyboard.


This will help you stay organized, and it will be especially helpful if you are having someone else or people at various locations create video content for you. You can get as detailed as you want, even giving a frame-by-frame breakdown.


And, of course, make sure you have all the tools you need to do the job well.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

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Social Proof is a Powerful Decision-Making Factor

We’ve talked about why video is the best medium for your testimonial, but if you’re not convinced that testimonials are a good marketing tool, you probably aren’t going to take the time to make a video for yours.

Here’s some evidence that could change your mind.

Social proof is one of the six factors identified in Robert Cialdini’s 1984 classic Influence: Science and Practice. This is a cornerstone book of the marketing field, and its advice is behind the most powerful marketing and advertising campaigns of all time.

Numerous studies reinforce the power of social proof. Customer reviews have been shown to be very trustworthy—sometimes even as trustworthy as personal recommendations. User reviews, ratings, comments, social media posts, and other forms of consumer-generated content are powerful tools.

Testimonials fall into a slightly different category, because your brand is involved in the creation of the video. But the same principles apply. To maximize the social proof value of your video testimonial, you’ll want the subject of the video to be a representative of your general customer base.

For example, if you sell a product primarily to banks, you’ll want a banker in your testimonial. Having the owner of an insurance company discuss the benefits of your product won’t tap into social proof to the same degree (though diversifying your testimonials is a good way to appeal to more people).

No matter how rational we think we are, social proof is always a powerful force.

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