lifestylephotography

Social Video Marketing: What We Know for Sure

In the ever-changing social ecosystem, it can be hard to make definitive statements about what works and what doesn’t, but here’s a breakdown of where the truth lies for social marketers today.

1. Start with One Simple Question

What do you want to accomplish with this video and/or video campaign (if you could only pick one thing)?

This question may seem, well, obvious. But, when you’re starting a new marketing approach, you need to be clear from the very beginning about what the core value is for your brand. You will have to shift time, resources, and probably ad budget away from other channels. What makes it worth it for you?

One of our audience members wanted guidance on building a social video strategy for his brand, which focuses on professional services—a more unique use case for social video. We asked him a question back: “What do you want to get out of this video for your brand?” He responded eloquently, saying that he wanted to show customers and prospects the humans behind all the work output, and convey their different product offerings in a way that’s clear and concise.

We said, congratulations! You have outlined the heart of your social video strategy. Once you get super specific about what you want to get out of social video, the path to get there becomes more clear. A series of interviews with employees about why they love what they do, social-sized case study videos, and workplace culture videos would beautifully fit our audience member’s needs.

Action Item: Write this question down, and answer it. If you’re stumped, have casual conversations with other team members about what they would want to get out of social video. If it would help, get everyone in the same room and do a quick round robin to get everyone’s perspective on the issue. This will also help you get initial buy-in from the rest of your marketing team.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Video Testimonials: Digital Marketing Gold

We’ve looked at a lot of evidence that video testimonials are great for your marketing. There’s no better way to build connections with your audience, increase your brand reach, and drive conversions.

Creating a great video testimonial isn’t easy—it takes a greater investment of time and effort than many other digital marketing methods. But a well-made video testimonial can be one of the most valuable pieces of content that you’ll create

Subscribe to our blog to get 7 tips to why you should use Macedon Ranges Leading visual story telling company. Let us show you how to get ROI on your investment.

Preparing your home for sale Part 2

Outside your home

  1. You need to maximise your homes street appeal, so make sure the entrance is clean tidy and inviting.

  2. Trim all trees and shrubs and keep the paths and driveway free of any debris such as dirt, sticks and stones.

  3. Mow lawns, trim edges and weed your garden on regular basis during the selling period, you never know when a potential buyer may drive past.

  4. Add fresh mulch to your garden if possible, this will give a fresh lease on life and will help reduce the weeds.

  5. Give your garden some extra colour by planting some flowers; potted flowers will also brighten up any porches or patios.

  6. Clean your gutters and remove any cobwebs from around the property.

  7. Repair any fences around the property that may be damaged and give a fresh coat of paint if needed.

  8. Clean any outdoor furniture you may have or remove any broken or ugly setting you may have.

  9. Remove oil stains from driveway’s, carports and garages.

  10. Pick up any land minds the doggies have left behind..

Stay tuned for more from the leading Macedon ranges photographer. Next up will be what to do before opens and inspections of your house. Get the best price for your home or real estate item. 

Not sure what else you can do, give Tim a call on 0448 621 079 we can come and meet you and discuss some options to styling your home on a tight budget or work with one of our recommended real estate and interiors stylists. 

Preparing your home for sale

Inside your home

  1. De-clutter !!!!!! Remove an unnecessary clutter from benchtops and rooms. This will give a more spacious feel.

  2. Repair any damages to walls and give a fresh coat of paint where necessary. It will give a fresh new look to any room that needs a new look and feeling.

  3. Fine details always count, give the walls, windows, architraves and skirting boards a wipe down and clean or splash of paint if required, have the carpets professionally steam cleaned and tend to any leaking taps, sticky doors, windows or cupboards.

  4. Test lights, replace any light bulbs as required, have back ups also in case these need to be replaced.

  5. If you require to move any unnecessary items to cupboards, make sure you store these neatly. Keep linen press and storage areas tidy and presentable.

  6. In tile and grout areas of the home, make sure you clean these areas well, a good tile scrub will do wonders for the overall look of your home.

  7. Clean all mirrors, windows, fans and ducts to present a clean home for sale.

  8. Don’t forget on top of cupboards, fan blades and light fittings for cleaning.

  9. Wash windows inside and out, including the fly screens, wipe down all sills, this will give a very clean and presentable look to your home.

  10. Dust the house and all the furniture.. make the first impression to be the best you can..

Stay tuned for more from the leading Macedon ranges photographer. Next up will be what to do outside to prepare your house for sale. Get the best price for your home or real estate item. 

Not sure what else you can do, give Tim a call on 0448 621 079 we can come and meet you and discuss some options to styling your home on a tight budget or work with one of our recommended real estate and interiors stylists.