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Social Media Video Part 3

4. Nail Down Your Goals and KPIs Now

How will you know you’re winning? Because you’re setting a goal and tracking towards it regularly with KPIs (Key Performance Indicators)!

Let’s say you have two goals for your video strategy: increasing positive brand sentiment and increasing brand awareness. You might want to focus on brand sentiment as a KPI, and video shares.

Choose one of the KPIs below that best fits with your goals:

  • Engagement

  • Website Traffic

  • Awareness

  • Sentiment

  • Mentions

  • Selling

Do this both for your entire social video strategy and for each campaign/video you put together. Then you’ll be able to report back and say, “This video campaign accounted for 40% of our engagement growth in Q3,” or, “This video campaign has us 70% of the way towards our overall goal for social video this year. Way to go, team!” Tracking your KPIs on a regular basis will also ease the process of optimization as you go along.

Action Item: Not sure where to start for exact numbers? Look back at past numbers and set a goal that is attainable. Maybe a stretch…but always attainable.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Social Video Marketing: What We Know for Sure

In the ever-changing social ecosystem, it can be hard to make definitive statements about what works and what doesn’t, but here’s a breakdown of where the truth lies for social marketers today.

1. Start with One Simple Question

What do you want to accomplish with this video and/or video campaign (if you could only pick one thing)?

This question may seem, well, obvious. But, when you’re starting a new marketing approach, you need to be clear from the very beginning about what the core value is for your brand. You will have to shift time, resources, and probably ad budget away from other channels. What makes it worth it for you?

One of our audience members wanted guidance on building a social video strategy for his brand, which focuses on professional services—a more unique use case for social video. We asked him a question back: “What do you want to get out of this video for your brand?” He responded eloquently, saying that he wanted to show customers and prospects the humans behind all the work output, and convey their different product offerings in a way that’s clear and concise.

We said, congratulations! You have outlined the heart of your social video strategy. Once you get super specific about what you want to get out of social video, the path to get there becomes more clear. A series of interviews with employees about why they love what they do, social-sized case study videos, and workplace culture videos would beautifully fit our audience member’s needs.

Action Item: Write this question down, and answer it. If you’re stumped, have casual conversations with other team members about what they would want to get out of social video. If it would help, get everyone in the same room and do a quick round robin to get everyone’s perspective on the issue. This will also help you get initial buy-in from the rest of your marketing team.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Social Proof is a Powerful Decision-Making Factor

We’ve talked about why video is the best medium for your testimonial, but if you’re not convinced that testimonials are a good marketing tool, you probably aren’t going to take the time to make a video for yours.

Here’s some evidence that could change your mind.

Social proof is one of the six factors identified in Robert Cialdini’s 1984 classic Influence: Science and Practice. This is a cornerstone book of the marketing field, and its advice is behind the most powerful marketing and advertising campaigns of all time.

Numerous studies reinforce the power of social proof. Customer reviews have been shown to be very trustworthy—sometimes even as trustworthy as personal recommendations. User reviews, ratings, comments, social media posts, and other forms of consumer-generated content are powerful tools.

Testimonials fall into a slightly different category, because your brand is involved in the creation of the video. But the same principles apply. To maximize the social proof value of your video testimonial, you’ll want the subject of the video to be a representative of your general customer base.

For example, if you sell a product primarily to banks, you’ll want a banker in your testimonial. Having the owner of an insurance company discuss the benefits of your product won’t tap into social proof to the same degree (though diversifying your testimonials is a good way to appeal to more people).

No matter how rational we think we are, social proof is always a powerful force.

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