Figuring out where to spend your time and money as a marketer is tough. You want to create content that grabs the interest of your audience without being too gimmicky. You want tactics that aren’t outdated, but aren’t fads likely to die out, either.
Finding the right balance is crucial for choosing the right marketing tool.
And, in the end, it needs to convert.
Customer testimonials have been popular among marketers for ages. And with good reason. The modern version of this practice—the video testimonials—takes its effectiveness to the next level. They are, as we’ll see, some of the most effective marketing tools available.
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