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Social Media Video Part 5

6. Production Tips

Yes, there were a lot of cat GIFs in our presentation—but a lot of valuable information, too! When it comes to production time, start with a storyboard.

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This will help you stay organized, and it will be especially helpful if you are having someone else or people at various locations create video content for you. You can get as detailed as you want, even giving a frame-by-frame breakdown.

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And, of course, make sure you have all the tools you need to do the job well.

Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.

Need help posting your content on multi platforms or scheduling your message to gain your best exposure we use and recommend Spout Social, click here for a free trial

Stay tune and subscribe to our blog to hear another part of this story tomorrow. Have a great day

Tim

Video testimonials convert

The ultimate goal of any marketing tactic is to convert potential customers into paying ones. And for all the reasons above, video testimonials are great at converting.

The Content Marketing Institute’s 2018 benchmarks study asked professional content marketers which tactics were the most effective for meeting their organisation’s goals. Case studies were ranked as #2, only behind ebooks and white papers. And videos were #3 on the list of content types that are most often used by content marketers.

There’s a reason that so many content marketers are using both video and testimonials: because they work. And when you put them together, you have a marketing tactic that drives social shares, brings more traffic to your site, builds trust with your audience, and converts customers.

Some of the biggest brands in the world, including GE, Ford, Salesforce, and Dove, invest significant amounts of time and money in creating video testimonials. They’re seen during the Super Bowl, on primetime TV, and all over the internet.

These are companies that have millions, if not billions, to spend on marketing and research. If they’re still taking the time to create video testimonials, it’s because they’re converting customers and generating revenue.

Subscribe to our blog to get 7 tips to why you should use Macedon Ranges Leading visual story telling company. Let us show you how to get ROI on your investment.

Video Trigger Emotions

No matter how much we tell ourselves that we only make rational decisions, emotion is a primary driver of decision-making. This is as true for the average consumer as it is for B2B executives (though the emotions at play are different).

When it comes to evoking emotions, nothing beats video. Text is sterile and unemotional—only the very best copywriters can compete with video on an emotional level. And it takes a lot more time; reading and interpreting text is much slower than watching video, and consumers often don’t have the patience to put in enough time for great copy to work its magic.

Video, on the other hand, gets to viewers’ hearts right away. Why is video so good at generating emotional connections?

Much of it comes down to the brain. Our brain is full of mirror neurons, which fire both when we do something and when we see someone else doing it. In short, mirror neurons make viewers feel the emotions they see in the video (though to a lesser extent, of course).

So when a customer is visibly thankful, relieved, or happy because of your product, potential customers will feel it, too. All of the emotions that you struggle day in and day out to evoke in your customers are achieved in seconds with a video testimonial.

Subscribe to our blog to get 7 tips to why you should use Macedon Ranges Leading visual story telling company. Let us show you how to get ROI on your investment.

Preparing your home for sale Part 2

Outside your home

  1. You need to maximise your homes street appeal, so make sure the entrance is clean tidy and inviting.

  2. Trim all trees and shrubs and keep the paths and driveway free of any debris such as dirt, sticks and stones.

  3. Mow lawns, trim edges and weed your garden on regular basis during the selling period, you never know when a potential buyer may drive past.

  4. Add fresh mulch to your garden if possible, this will give a fresh lease on life and will help reduce the weeds.

  5. Give your garden some extra colour by planting some flowers; potted flowers will also brighten up any porches or patios.

  6. Clean your gutters and remove any cobwebs from around the property.

  7. Repair any fences around the property that may be damaged and give a fresh coat of paint if needed.

  8. Clean any outdoor furniture you may have or remove any broken or ugly setting you may have.

  9. Remove oil stains from driveway’s, carports and garages.

  10. Pick up any land minds the doggies have left behind..

Stay tuned for more from the leading Macedon ranges photographer. Next up will be what to do before opens and inspections of your house. Get the best price for your home or real estate item. 

Not sure what else you can do, give Tim a call on 0448 621 079 we can come and meet you and discuss some options to styling your home on a tight budget or work with one of our recommended real estate and interiors stylists. 

Preparing your home for sale

Inside your home

  1. De-clutter !!!!!! Remove an unnecessary clutter from benchtops and rooms. This will give a more spacious feel.

  2. Repair any damages to walls and give a fresh coat of paint where necessary. It will give a fresh new look to any room that needs a new look and feeling.

  3. Fine details always count, give the walls, windows, architraves and skirting boards a wipe down and clean or splash of paint if required, have the carpets professionally steam cleaned and tend to any leaking taps, sticky doors, windows or cupboards.

  4. Test lights, replace any light bulbs as required, have back ups also in case these need to be replaced.

  5. If you require to move any unnecessary items to cupboards, make sure you store these neatly. Keep linen press and storage areas tidy and presentable.

  6. In tile and grout areas of the home, make sure you clean these areas well, a good tile scrub will do wonders for the overall look of your home.

  7. Clean all mirrors, windows, fans and ducts to present a clean home for sale.

  8. Don’t forget on top of cupboards, fan blades and light fittings for cleaning.

  9. Wash windows inside and out, including the fly screens, wipe down all sills, this will give a very clean and presentable look to your home.

  10. Dust the house and all the furniture.. make the first impression to be the best you can..

Stay tuned for more from the leading Macedon ranges photographer. Next up will be what to do outside to prepare your house for sale. Get the best price for your home or real estate item. 

Not sure what else you can do, give Tim a call on 0448 621 079 we can come and meet you and discuss some options to styling your home on a tight budget or work with one of our recommended real estate and interiors stylists.