5. Time to Brainstorm
Get the smartest minds in your organisation in the room. These don’t necessarily have to be members of your marketing team. They can be members of your support team who know your customer needs and issues well. They can be members of your analytics team. Include everyone who would have valuable input and be a good advocate for your social video strategy. Here are the questions you should talk through:
What are the biggest conversation topics around your brand’s core themes?
How do you want to fit into the conversation?
How should your video make your audience feel?
How should your video make your audience behave?
What is the best format to convey your message? The best social channel?
Still not sure, reach out to us and we are more than happy to assist you and your team, Tim Collins Media is the leading video marketing company based in the Macedon Ranges, we love being a local macedon ranges photographer.
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