With the strong preference for video content, you might not be surprised to find out that people share them more than they do text and images. Twelve times more, in fact, than text and images combined.
If you want your content to gain social traction, making a video is the way to go.
In a 2016 study, Pew Research found that 47% of adult internet users share online photos or videos. That number was on the rise, and it’s a safe bet that it’s still going up. Especially with the drastic increase in the amount of video content out there.
Don’t think video testimonials are going to get shares? Think again. Some of the top brands have used customer success stories to create viral ads.
If you think outside the box to get a great story with your testimonial, you can drive a huge number of social shares.
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