In the end, consumers prefer video over text. And that should—at least most of the time—be the end of the discussion. It’s not just consumers, either. 59% of executives would rather watch a video than read text on the same topic.
When it comes to products, the numbers are even more notable: four times as many customers would rather watch a video about a product than read about it. (That same study showed that 56% of respondents found customer testimonials helpful, too).
This preference extends beyond web content. Including the word “video” in an email subject line was shown to increase open rates by 19%. Click-throughs jumped an astonishing 65%. And unsubscribes went down by 26%.
People love videos.
Not just watching them, either. They also love to share them.
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