If your readers or viewers trust the reviews or testimonials that they see, they’re more likely to buy your product. Fortunately, people trust reviews from strangers as much or more than they trust friends or family members.
This is an important factor to keep in mind when creating your testimonial. If your testimonial is going to be effective, your users need to find the subject—and their testimony—trustworthy.
It’s crucial to encourage a relaxed atmosphere when you’re filming your testimonial so your subject speaks naturally and doesn’t sound like they’re reading from a script.
Users want to trust your video testimonials, and they’re prepared to. But you need to do your part to make them trustworthy.
Because if customers trust your video testimonial, you’ll be taking advantage of one of the most central psychological concepts in marketing.
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