When Instagram first introduced the ability to add links to Instagram Stories in 2017, it was a total game changer. Rather than having to rely solely on the link in their bio, businesses could start driving traffic back to their website or blog using Instagram Stories!
Unfortunately, many of these businesses soon learned that getting people to swipe up on their stories is easier said than done — especially since the “See More” call-to-action on linked stories is so small.
To overcome this, some businesses like athleisure brand @outdoorvoices have started using GIFs to draw attention to the “See More” CTA in their Instagram Stories:
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